The idea was a new sort of charity, one which highlights the importance of giving as much as receiving. Instead of guilt-tripping and dehumanising, it empowers and enables. Poverty is seen by K-Root as an opportunity rather than a burden.

The thought was to build a community engaged and passionate about work — to invest in their ideas, and bring to life creativity and joy for service.

Essentially, an ethical venture capitalist funding non-profits and charities.